While I did not expect much from the movie, I was definitely not pleasantly surprised. The children loved the movie, I slept through 60% of it. The saddest part was that my popcorn and cherry slushy sparked more excitement than any scene of the entire movie.
What I liked
I did, however, wake up early enough to catch the just of the storyline. I enjoyed the idea that some social constraints were challenged and that the underdogs came out on top. There are some valuable friendship and family lessons that one can refer to when your children face similar real-life situations. The scenes are bright and colourful and you do leave the cinema with some sort of a feel-good aftertaste.
What I did not like
I did not enjoy the stereotypical “my-parents-do-not-understand-me” aspect of the initial relationship between Meh and his mother and father. (But let us not get started on this pet peeve and beef I often have with the majority of the movies/sitcoms/tv series.)
Was it worth it?
We watched the Emoji movie during a special screening at Capitol Cinemas, known as a PopCorn Party. With a PopCorn Party the following is included in your ticket price (of only R80 / person): a special pre-program where prizes can be won, a hotdog, cupcake, unlimited popcorn, sweets and cooldrink. This amazing program definitely made the trip to Tshwane China Mall worth it for us. The team at Capitol Cinemas go out of their way to make each popcorn party something special. If it were not for the party experience, I am not sure that I would feel that it was worth it, but then again I am not part of the target audience.
Ps. The kids enjoyed this and the previous PopCorn Parties so much that we will be going to the next two as well:
Did you watch the Emoji Movie? What are your thoughts