I heard it again today… the discouragement of a bsuiiness owner not making enough sales. The journey of building your business is unpredictable and, at times, most of us end up feeling a bit disheartened. But remember, you’re not alone. Building a business is like riding a roller coaster, with exhilarating highs of success and challenging lows of doubt.
Not fond of the low? Me neither. But fear not! In this article, I want to share three key reasons why businesses often face growth hurdles and, more importantly, how you can overcome them. The good news? It’s not rocket science, so keep reading!
Reason One: Standing Out from the Crowd
Let’s face it – the business landscape is busy. However, that’s not a bad thing. In fact, it presents an opportunity. If your industry seems saturated, it’s a sign that there’s demand for what you offer. The key to standing out lies in establishing authority.
Gone are the days when authority was reserved for those with deep pockets for traditional media exposure. Today, social media and email marketing empower you to showcase your expertise authentically. Share your knowledge and values through articles and videos. You don’t need a fancy studio – just your smartphone and your genuine self. If you’re not sure where to start, stay tuned for some tips at the end.
Reason Two: Lack of a Marketing System
Technology is your best friend in the business world. It allows you to create a marketing system that works tirelessly while you focus on other aspects of your business. A good marketing system involves organic and paid social media, sales funnels, email marketing, and automated payment platforms.
Invest at least an hour a day in building your marketing system. Start small – first, develop your organic social media system, then move on to paid social media. Next, establish an email marketing system, and finally, integrate sales funnels. This systematic approach ensures that your business gets noticed even when you’re not actively promoting it.
Reason Three: Long-Term Strategy vs. Quick Fixes
It’s tempting to fall for the promise of quick fixes, but successful marketing, like investing, is a long game. Every action is a drop in the bucket, contributing to the eventual overflow. The challenge is that many business owners kick over the bucket and start from scratch too often.
Your marketing efforts are like a complex web, with various actions and returns. While excelling in one area is beneficial, lasting results come from taking action across all marketing fronts. It’s about playing the long game and understanding that consistency is key.
So there you have it – three common barriers to business growth and practical solutions to overcome them. Remember, building a successful business is a journey, not a sprint.
Ps. If you’re looking for exposure and guidance on creating compelling videos, reach out to us at liza@roaringstrawberry.co.za to be featured in our Momfluence Magazine. You’ll get a long-form video, short snippets for reels, a magazine article, and a blog post – all for as little as R150.
P.p.s. Need help with social media, email marketing, website, or branding? We’ve got you covered with both “done for you” (higher investment, less time required) and “done with you” (smaller investment, more time). Email us at hello@roaringstrawberry.co.za for details.